Business

Adidas is appealing to the Instagram generation with an exclusive event where visitors had to navigate a maze and compete in a vertical jump test

5 monthes ago   |   By Business Insider

Adidas is experimenting with the Instagram-friendly, ephemeral pop-up model in an effort to sell sneakers while also gaining social media traction.
The retailer launched a one-night-only "performance enhancement playground" for visitors to test the Adidas Ultraboost shoe while participating in activities like navigating a maze, riding a seesaw, and competing in a vertical jump test.
The venue is optimized for Instagramming potential, painted in bright colors and with delineated photo spots and hashtags emblazoned on the ground.
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