Business > Little Italy

Arizona Iced Tea and Adidas promise to make 99-cent sneakers available 'at a later time' after permanently shutting down pop-up event following the assault of 2 teens

Arizona Iced Tea and Adidas permanently closed a New York City pop-up before it opened to the public, after two teenagers were assaulted in the massive crowd waiting to enter .
The promise of Arizona Iced Tea-branded sneakers for just $0.99 attracted crowds of people willing to wait overnight to get their hands on the shoes.
The companies said that the "collaboration will still be available to the public at a later time."
Visit Business Insider's homepage for more stories .
Adidas and Arizona Iced Tea are promising fans that they'll still have a chance to cop the brands' sneaker...
Read more ...

99-cent Arizona Iced Tea-themed sneakers cause frenzy in New York City

One year ago | By ABC

The NYPD had to respond after special 99 cent sneakers at a pop-up store caused a frenzy in Manhattan.
Read more ...

Chaos and violence erupted when hundreds of people showed up to get 99-cent sneakers from Adidas and Arizona Iced Tea - see what happened

One year ago | By Business Insider

Adidas and Arizona Iced Tea recently collaborated to create two sneaker designs that cost $0.99 each. They were set to be released at a New York City pop-up store on Thursday morning.
But before the store even opened on the first day, the event quickly devolved into chaos - police shut it down after two teenagers were assaulted in line. Hundreds of people had turned up for the event.
"I can't be out here, risking my life for a pair of 99-cent sneakers," one eyewitness told Business Insider.
We were on the scene and spoke to people who waited all night for sneakers, only to be sent home...
Read more ...

People flood Nolita street for 99 cent sneaker event

One year ago | By NY Daily News

The NYPD shut down a pop up sneaker shop in Nolita Thursday, police said. Athletic shoe aficionados allegedly began lining up on the Bowery between Spring and Prince Sts. on Wednesday for a chance to get 99 cent kicks. The shoes are limited edition Adidas made to look like Arizona Iced Tea bottles. ...
Read more ...

Police shut down an Adidas pop-up selling 99-cent Arizona Iced Tea sneakers after 2 teenagers were assaulted in massive crowds

One year ago | By Business Insider

Police shut down a pop-up selling Arizona Iced Tea-branded Adidas sneakers for 99 cents in New York City on Thursday due to safety concerns.
The event drew massive crowds, with fans of Adidas and Arizona Iced Tea waiting in line overnight in hopes of getting the sneakers.
Two teenagers were assaulted at the event, an NYPD spokesperson confirmed to Business Insider, with one eyewitness saying a teenage girl was hit over the head with a bottle.
"I can't be out here, risking my life for a pair of 99-cent sneakers," the eyewitness told Business Insider.
"Due to overwhelming demand and safety...
Read more ...