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Retailers should thank Amazon: Adobe estimates the size of a Prime Day bump

4 monthes ago   |   By CNBC

On Monday, the first day of Amazon's 48-hour shopping extravaganza this year, retailers that make more than $1 billion in annual revenues saw a 64% increase in their digital sales compared with an average Monday, according to Adobe Analytics.
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Amazon's made-up shopping holiday could be paying off for its competitors

Amazon's made-up shopping holiday could be paying off for its competitors

4 monthes ago   |   By Business Insider

Amazon isn't the only retailer that is benefiting from the annual Prime Day shopping bonanza.
New data released by Adobe Analytics on Tuesday showed that some of Amazon's biggest competitors saw a 64% increase in online sales this Monday compared to the average Monday.
Amazon launched Prime Day in 2015. It is now one of the company's biggest shopping events of the year. This year Prime Day was extended to last two days.
More than 250 retailers, including some of its biggest competitors like Walmart , Target , and Macy's , are offering discounts to rival Amazon's own.
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U.S. retailers gain online shoppers on Amazon's Prime Day: Adobe

4 monthes ago   |   By Reuters

Several large U.S. retailers recorded higher sales on the first day of Amazon.com Inc's Prime Day shopping event as online shoppers also flocked to their websites, Adobe Analytics said on Tuesday.
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