Business

Under Armour's new CEO could usher in a fresh era for the retailer, but completing its turnaround will 'not be an easy task,' experts say

28 days ago   |   By Business Insider

Under Armour CEO Kevin Plank announced on Tuesday he would be stepping down and moving into a role as executive chairman and brand chief at the company.
We asked experts to weigh in on the larger implications of the leadership shift and how executive changes could play a role in revitalizing the brand.
Experts were split, with some saying the move is smart in positioning Plank in a more behind-the-scenes role with more time to strategize around reinvention, while others said it was a missed opportunity to bring in new talent.
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Under Armour's new CEO will take over at a tricky time for the brand. Here are some of the biggest challenges he'll face

Under Armour's new CEO will take over at a tricky time for the brand. Here are some of the biggest challenges he'll face

28 days ago   |   By Business Insider

Kevin Plank is stepping down as CEO of Under Armour on January 1. Plank, who founded Under Armour in 1996, will be replaced by Patrik Frisk, who is currently COO of the company.
Frisk will face some challenges, as Under Armour has struggled in recent years. In its most recent earnings results , the company missed revenue forecasts and said it expects sales to decline in North America throughout 2019.
These are some of the biggest challenges Frisk will face when he takes over.
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Under Armour has a new CEO.
On Tuesday , the brand's founder and...
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