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US digital video viewership will reach 244.4 million in 2020, driven by increases in the youngest and oldest age groups

1 month ago   |   By Business Insider

Summary List Placement More people in the US are watching digital video across all devices and formats during the pandemic. To account for this surge, we have increased our 2020 estimates for US digital video viewers by about 2 million. Our updated forecast predicts there will be 244.4 million US digital video viewers in 2020, a 3.2% increase from last year.
The youngest and oldest age groups will see the biggest increases. For parents working from home, digital video platforms like YouTube have provided a way to entertain their young children during lockdowns. Because of this, we...
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