Business > Food

The CEO behind Applebee's reveals how the Dollarita played an essential role in the chain's turnaround

5 monthes ago   |   By Business Insider

Applebee's Dollarita was the game changer that the chain needed to turn around the business, Steve Joyce, CEO of parent company Dine Brands, told Business Insider.
The dollar drink deal was originally seen as a risk internally, with some franchisees fearing that people wouldn't order food or would get too drunk on cheap drinks.
Since the introduction of the Dollarita, Applebee's has posted four consecutive quarters of same-store growth, after a period of struggling to grow sales.
Applebee's Dollarita provided the struggling chain with the key to a massive turnaround.
Dine Brands CEO Steve...
Read more ...

 


Search by Tags

   Food  


North Korean leader Kim Jong Un crossed the border into Russia on his...

North Korean leader Kim Jong Un crossed the border into Russia on his armored train ahead of a meeting with Putin

North Korean leader Kim Jong Un crossed the border into Russia on Wednesday via his armored train ahead of a summit with the Russian President Vladimir Putin set for Thursday... Read more ...

Trump says there's 'no reason' for White House aides to publicly testify and...

Trump says there's 'no reason' for White House aides to publicly testify and plans to defy Democrats' subpoena

President Donald Trump claimed there was "no reason" for White House staffers to testify to Congress following the release of the special counsel Robert Mueller's report on the... Read more ...

Tesla announced improved battery ranges for some Model S and Model X...

Tesla announced improved battery ranges for some Model S and Model X vehicles ahead of first-quarter earnings

Tesla announced a series of improvements to the Model S sedan and Model X SUV on Tuesday. Both vehicles received drivetrain upgrades that Tesla said would improve the battery... Read more ...

Southampton forward Shane Long scores fastest goal in Premier League history...

Southampton forward Shane Long scores fastest goal in Premier League history and it took less time than an Usain Bolt race

Southampton forward Shane Long scored the fastest goal in Premier League history on Tuesday. Long took advantage of a misplayed ball from Watford, leaping in front of an errant... Read more ...

Nielsen's CEO says asking for citizenship status on the 2020 census will...

Nielsen's CEO says asking for citizenship status on the 2020 census will hurt the economy

Nielsen CEO David Kenny urged the Supreme Court not to allow the Trump administration to ask about citizenship status in the upcoming 2020 census survey. In a New York Times... Read more ...

Twitter CEO Jack Dorsey and President Trump met behind closed doors to...

Twitter CEO Jack Dorsey and President Trump met behind closed doors to discuss social media ahead of the 2020 election

Twitter CEO Jack Dorsey met with President Donald Trump on Tuesday at the White House. The meeting was held to discuss "the world of social media in general," Trump said in a... Read more ...

Treasury Secretary Stephen Mnuchin and the IRS blew through another deadline...

Treasury Secretary Stephen Mnuchin and the IRS blew through another deadline to turn over Trump's tax returns

Treasury Secretary Steven Mnuchin told Democrats on the House Ways & Means Committee that the IRS would not meet their second deadline to turn over six years of President... Read more ...

Alphabet's drone delivery company just received FAA approval to start...

Alphabet's drone delivery company just received FAA approval to start dropping packages on customer's front doorsteps in Virginia

Wing, the aerial-delivery venture spun out of Google , has become the first US drone operator to receive federal clearance as an airline. That means Wing can start legally... Read more ...

What is Amazon Prime Day? Everything you need to know and what to expect...

What is Amazon Prime Day? Everything you need to know and what to expect this July

Insider Picks writes about products and services to help you navigate when shopping online. Insider, Inc. receives a commission from our affiliate partners when you buy through... Read more ...

Jared Kushner says Mueller's probe was 'more harmful' to the US than the...

Jared Kushner says Mueller's probe was 'more harmful' to the US than the Russians 'buying some Facebook ads' to try and influence the 2016 election

Jared Kushner on Tuesday echoed President Donald Trump and bashed special counsel Robert Mueller's probe into Russian election interference. "I think the investigations and all... Read more ...