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Maintaining customer engagement is critical to maximizing long-term customer value in financial services

1 month ago   |   By Business Insider

Bank customers are opting out of generic communications, forcing CMOs to play a critical role in re-engagement.
FIs should understand that experiential marketing along the entire customer journey is what will drive long-term customer value.
Insider Intelligence publishes hundreds of insights, charts, and forecasts on the Banking industry. Learn more about becoming a client .
The news: To maximize long-term customer value, banks and financial institutions must shift their attention to re-engaging their disengaged customers, per a 2022 report from Forrester. Insider Intelligence The report...
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