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Lululemon to buy Mirror, a fitness startup, for $500 million

8 days ago   |   By Chicago Tribune

Lululemon, the purveyor of expensive athleisure and activewear, is betting on the future of personalized remote exercise as a way to reach customers by acquiring Mirror, a home fitness startup that sells a $1,495 wall-mounted machine for streaming workout classes.
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Lululemon just spent a half billion during a recession to acquire a startup that catapults them into the home fitness arena - and analysts say it may be a bargain

Lululemon just spent a half billion during a recession to acquire a startup that catapults them into the home fitness arena - and analysts say it may be a bargain

8 days ago   |   By Business Insider

Lululemon announced Monday that it is buying home fitness startup Mirror for $500 million.
While some analysts were skeptical of whether this was a good use of cash reserves during the pandemic, others say it positions the brand well for the future.
In the short term, it provides Lululemon with a new revenue stream and access to the booming home fitness market and in the long-term the possibility to sell its apparel through a new innovative platform.
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Lululemon announced Monday that it is buying Mirror for $500 million - the home fitness...
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