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Why Instagram's New Algorithm Is Good News for Businesses and Marketers

26 days ago   |   By Business

This past June, Instagram hit a milestone that no marketer or business should ignore: 1 billion people are officially signed up on the platform. Just as staggeringly, half of them log in every day.
What's more, the photo- and video-sharing social network's architects seem increasingly aware of the platform's potential usefulness to advertisers. Instagram recently unveiled a new algorithm determining what individual users see in their feed, and more than the previous algorithm, it's favorable to brands hoping to get their message out to potential customers. Allow me to help you understand...
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