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Lululemon is testing an Amazon Prime-style membership as athleisure competition heats up

5 monthes ago   |   By Business Insider

Lululemon announced on Thursday that it has been testing a new loyalty program in Edmonton, Canada.
For a $128 annual fee, members are given a free pair of training pants or shorts, access to classes, and free shipping for online orders.
CEO Calvin McDonald said this new program will be rolled out to more markets in 2019.
Lululemon might have been the pioneer of the athleisure movement, but as competition heats up in the space, it has had to get creative in how it attracts and retains customers.
In a call with investors after reporting third-quarter earnings on Thursday, Lululemon's new...
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