Business > Style

New York Times Cooking is doubling down on video and taking on Bon Appétit to become the top online destination for home chefs

12 days ago   |   By Business Insider

Summary List Placement The New York Times' Cooking section is ramping up its investment in video and borrowing from rival Bon Appétit's playbook as it seeks to win over the coveted home chef audience.
NYT Cooking has invested in a new kitchen studio and is expanding the team to produce more videos and grow its library of more than 20,000 recipes. Backing the project is a new advertising campaign, which debuts on TV, digital and social media channels on Wednesday.
Viewers got a glimpse of the new studio in a "Gingerbread Showdown" video posted to the NYT Cooking channel on December 23. The...
Read more ...

 


Search by Tags

   Style  


Ohio GOP Sen. Rob Portman won't run for reelection in 2022, says it's become...

Ohio GOP Sen. Rob Portman won't run for reelection in 2022, says it's become difficult 'to break through the partisan gridlock'

Summary List Placement Sen. Rob Portman announced on Monday that he will not seek reelection in 2022. "I feel fortunate to have been entrusted by the people of Ohio to... Read more ...

Biden administration taking steps to speed up putting Harriet Tubman on $20 bill

Biden administration taking steps to speed up putting Harriet Tubman on $20 bill

Summary List Placement White House press secretary Jen Psaki on Monday said the Treasury Department is moving to put Harriet Tubman on the $20 bill, prioritizing an Obama era... Read more ...

Budweiser won't run a commercial during the Super Bowl for the first time in...

Budweiser won't run a commercial during the Super Bowl for the first time in 37 years. Instead, it will channel money into boosting vaccine awareness

Summary List Placement For the first time since 1983, Budweiser won't be running a commercial during the Super Bowl. Instead of paying money to air a Super Bowl ad during the... Read more ...

Bernie Sanders' meme-friendly mittens are sold out: 'Sadly, I have no more...

Bernie Sanders' meme-friendly mittens are sold out: 'Sadly, I have no more mittens for sale'

Summary List Placement Against all odds, a 79-year-old Senator from Vermont has become a trendsetter in the wake of President Biden's inauguration on January 20: The knit... Read more ...

Legendary investor Jeremy Grantham warned Biden's $1.9 trillion stimulus...

Legendary investor Jeremy Grantham warned Biden's $1.9 trillion stimulus plan would inflate the stock-market bubble in a recent interview. Here are the 28 best quotes

Summary List Placement Jeremy Grantham said Joe Biden's $1.9 trillion stimulus plan would further inflate the stock-market bubble. The veteran investor and GMO cofounder also... Read more ...

Robotics company plans to flood pandemic-battered economy with androids to...

Robotics company plans to flood pandemic-battered economy with androids to ‘keep people safe'

Hong Kong-based Hanson Robotics, makers of the viral sensation humanoid robot Sophia, have announced plans to mass-produce robots by the end of 2021 for use in multiple sectors... Read more ...

Covid-19 wiped out equivalent of 255 MILLION full-time jobs last year - UN...

Covid-19 wiped out equivalent of 255 MILLION full-time jobs last year - UN labor agency

The world lost four times more jobs last year than during the 2008-09 financial crisis, as the coronavirus pandemic rattled the global economy, the International Labour... Read more ...

US drug giant Merck drops out the COVID-19 vaccine race, after its 2 vaccine...

US drug giant Merck drops out the COVID-19 vaccine race, after its 2 vaccine candidates failed to generate a strong immune response

Summary List Placement US pharma giant Merck has scrapped two coronavirus vaccine candidates after they failed to produce an adequate immune response in early trials, the... Read more ...

Goldman Sachs warns a vaccine-resistant COVID-19 strain could cut US growth...

Goldman Sachs warns a vaccine-resistant COVID-19 strain could cut US growth by more than a third in 2021

Summary List Placement The emergence of a vaccine-resistant strain of coronavirus would have the potential to derail the US economic recovery, Goldman Sachs said in a report... Read more ...

31 police officers are under investigation over their suspected involvement...

31 police officers are under investigation over their suspected involvement in the Capitol riot, as departments face pressure to weed out white nationalists

Summary List Placement At least 31 police officers in law-enforcement agencies across the US are under investigation over their suspected role in the January 6 Capitol riot... Read more ...