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Lyft's outgoing marketing chief reveals the one thing tech startups must do to build and sell a successful brand

1 month ago   |   By Business Insider

Joy Howard is the outgoing chief marketing officer of Lyft. Her previous roles include vice president of marketing for Converse and Coca-Cola's global marketing director.
She has recently been appointed CMO of Dashlane, a software security firm which raised $110 million in a funding round led by Sequoia Capital in May.
Speaking to Business Insider, Howard says companies need to think about their brands as the culture they want to build around their product, and outlines what separates good marketers from great ones.
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