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Ancestry Swerves into 23andMe's Lane With DNA Health Tests: Brainstorm Health

27 days ago   |   By Fortune

Good afternoon, readers.
Just in time for the holidays-the most lucrative time of year for at-home DNA testing firms-Ancestry is stepping up its rivalry with 23andMe.
On Tuesday, Ancestry announced that it's expanding its genealogy-oriented, consumer genomic testing business into the DNA health test sphere.
The details are still a bit sparse. Here's what the company said in a release: “AncestryHealth is launching with two new services. AncestryHealth Core, a one-time, array-based service, and AncestryHealth Plus, a membership service using next generation sequencing technology, to help...
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