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Juul may have pushed rival e-cigarette brands to compete in a 'nicotine arms race,' study says

6 monthes ago   |   By Business Insider

According to a new study, Juul's entrance into the e-cigarette marketplace in June 2015 caused other e-cigarette brands to increase their nicotine content to match or surpass Juul's 59 mg/mL levels.
Juul created a patented nicotine salt technology that reduces the bitter taste of nicotine, allowing the company to add higher levels of nicotine to its vapes while maintaining a palatable flavor.
In an interview with INSIDER, a Juul representative said some e-cigarettes that existed before Juul already had high nicotine levels.
But Dr. Robert Jackler, lead author of the study, told INSIDER...
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