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The Biggest Mistake Companies Make When They Go Digital

4 monthes ago   |   By Fortune

These days every company is a technology company. Even the stodgiest old-line industrial companies are embracing digital strategies to stay competitive. But that doesn't mean they're good at it.
Speaking at Fortune ‘s Brainstorm Reinvent conference in Chicago, Aaron Levie, the co-founder, chairman, and CEO of online storage giant Box, explained how many firms misfired when they embraced digital four or five years ago.
“Many companies' first forays into digitals didn't work. They acquired companies and started labs or added ping-pong tables in hopes of being like Google ,” said Levie...
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