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Heineken's US CMO lays out how the brewer pivoted to online streaming ads and how it is standing out in the 'cluttered' digital space

1 month ago   |   By Business Insider

Summary List Placement Heineken is trying to meet customers where they are and during the pandemic that's increasingly been on the couch. The brewer is shifting from traditional ads and sponsored live events to streaming TV.
As the pandemic has gone on, the brewer has put an increasing amount of its marketing spending into digital advertising options, Jonnie Cahill, Heineken's chief marketing officer in the US, told Insider in an interview. Heineken has taken a "rain check" with partners such as Coachella and the US Open tennis tournament due to coronavirus, Cahill said. It has also paused...
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