Business > World

Consumers are avoiding ads more than ever, so P&G is striking creative partnerships with big names like John Legend and Arianna Huffington

1 month ago   |   By Business Insider

Proctor & Gamble is increasing its focus on nontraditional advertising with partnerships involving journalism, filmmaking, music, comedy, and technology.
The world's second-largest advertiser at the Cannes Lions International Festival of Creativity this week will announce new pacts with John Legend, Arianna Huffington, and others.
P&G has become disillusioned with platforms like Google and Facebook and is looking for new ways to reach consumers while taking a stand on cultural issues.
Read more ...

 


Search by Tags

   World      Technology  


Trump says he 'offered to personally vouch' for rapper A$AP Rocky's bail in...

Trump says he 'offered to personally vouch' for rapper A$AP Rocky's bail in talk with Swedish prime minister

President Donald Trump tweeted on Saturday that he had been in contact with the Swedish prime minister in regards to the incarceration of American rapper A$AP Rocky in... Read more ...

Buzz Aldrin walked on the moon 50 years ago today. Here's what the astronaut...

Buzz Aldrin walked on the moon 50 years ago today. Here's what the astronaut remembers most about NASA's Apollo 11 mission

Buzz Aldrin was one of two astronauts to walk on the moon for the first time on July 20, 1969. On the eve of the Apollo 11 mission's 50th anniversary, Aldrin spoke to Omega... Read more ...

Iran claims it seized a British tanker because it collided with an Iranian...

Iran claims it seized a British tanker because it collided with an Iranian fishing boat

Iranian authorities say they seized a British-flagged tanker after it collided with an Iranian fishing boat and then failed to respond to attempts to contact it. "The British... Read more ...

At least 23 sailors are reportedly being held by Iran after 2 British...

At least 23 sailors are reportedly being held by Iran after 2 British tankers seized in Strait of Hormuz

Iran is reportedly holding at least 23 sailors after it seized a UK-flagged tanker, the Stena Impero, in the Strait of Hormuz. A second tanker, owned by a British shipping... Read more ...

Trump says supporters who chanted 'send her back' are 'incredible patriots'...

Trump says supporters who chanted 'send her back' are 'incredible patriots' just a day after disavowing the chants

President Donald Trump on Friday referred to the supporters who chanted "SEND HER BACK!" at a rally in North Carolina earlier in the week as "incredible patriots" as he boasted... Read more ...

Bernard Arnault just became the 2nd-richest person in the world. These 5...

Bernard Arnault just became the 2nd-richest person in the world. These 5 mind-blowing facts show just how quickly the French billionaire's fortune is growing

LVMH CEO Bernard Arnault is now the second-rich person alive, according to Bloomberg. Only Jeff Bezos has a higher net worth. Arnault has already made $39 billion in 2019... Read more ...

Cow slaughtered in Home Depot parking lot after escaping meat market

Cow slaughtered in Home Depot parking lot after escaping meat market

A young cow escaped slaughter at a Connecticut meat market - only to have its throat slit in public in Home Depot parking lot, according to a new report. Read more ...

Chewy slips after its inaugural earnings report as investors wonder if the...

Chewy slips after its inaugural earnings report as investors wonder if the stock is too expensive

Chewy slipped by as much as 7.5% on Friday after the company reported quarterly earnings for the first time since its June initial public offering. The online pet supply... Read more ...

Chevy just revealed the new Corvette - here's a closer look at the 8th...

Chevy just revealed the new Corvette - here's a closer look at the 8th generation of this icon and its radical new design

Chevy revealed the production version of its eighth-generation Corvette , bearing the famous Stingray designation. The C8 Corvette has a new, mid-engine design and will go into... Read more ...

The maker of Budweiser is selling off its $11 billion Australian business...

The maker of Budweiser is selling off its $11 billion Australian business after a failed IPO

Anheuser-Busch InBev , the brewer of Budweiser and Bud Light, is selling is Australia business to Asahi Group Holdings. Asahi Group is paying $11 billion for brands including... Read more ...