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Shane Dawson and Jeffree Star used placement in their documentary to nab a multimillion dollar Morphe contract

24 days ago   |   By Business Insider

Shane Dawson is releasing a makeup line with Jeffree Star and the pair have been using a 9-part docuseries to promote it.
In the fourth episode of the series, it was revealed that the series was also used in negotiations with makeup distributor Morphe.
On a preliminary call with the brand, Dawson used placement in the documentary to help secure what was estimated at the time to be a multimillion-dollar distribution deal.
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Jeffree Star revealed Shane Dawson could make $10 million when they launch their 'Conspiracy' makeup line

Jeffree Star revealed Shane Dawson could make $10 million when they launch their 'Conspiracy' makeup line

24 days ago   |   By Business Insider

Shane Dawson learned he could make $10 million from sales of his upcoming makeup line with Jeffree Star.
In the latest episode of his docuseries, " The $20 Million Dollar Deal with Jeffree Star ," Dawson and Star discussed the idea of an initial launch of a million palettes.
Star said this would be his biggest purchase order ever, and the team said this could make $35 million in sales. With re-orders, the number would be even higher.
"The thought of that many people actually buying something, I can't," Dawson said. "What if people don't buy it?"
"Then it rots in the warehouse and it ruins...
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