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The CEO of C. F. Martin & Co. explains why the iconic American brand has endured and prospered since 1833

8 days ago   |   By Business Insider

Chris Martin is the CEO of C. F. Martin & Co., the most famous maker of acoustic guitars in the world.
The company was founded by his great-great-great-grandfather, a German immigrant, in 1833.
Martin has been steering the company into its third century, tackling numerous challenges while remaining focused on the brand's core value: quality.
Visit Business Insider's homepage for more stories .
Christian Frederick Martin IV is a genial, mellow raconteur who shouldn't be mistaken for a man who doesn't know his business.
The 64-year-old CEO has to. It's his job to ensure that the company that...
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