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WPP presentation deck shows how the world's biggest advertising company plans to reverse declines by pushing into tech and e-commerce

2 monthes ago   |   By Business Insider

Summary List Placement The world's largest advertising network WPP laid out a presentation to investors and analysts showing how it plans to return to growth by pivoting to tech and e-commerce services.
The five-year plan, developed with McKinsey & Co. , has WPP streamlining global operations, moving away from traditional ad campaigns that have become less lucrative, and doing more consulting work for advertisers.
"We don't just want to be the biggest," CEO Mark Read said. "We want to turn being large into an advantage ."
The company plans to grow e-commerce, customer experience, and tech...
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