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It's time for Jeep to stop using Cherokee name, says tribe's chief

8 days ago   |   By WGN TV

TAHLEQUAH, Okla. - It is time for Jeep to stop using the Cherokee Nation's name on its Cherokee and Grand Cherokee SUVs, the chief of the Oklahoma-based tribe said.
Chief Chuck Hoskin, Jr. said in a statement first reported by Car & Driver magazine that he believes corporations and sports teams should stop using Native American names, images and mascots as nicknames or on their products.
“I'm sure this comes from a place that is well-intended, but it does not honor us by having our name plastered on the side of a car," Hoskin said.
Kristin Starnes, a spokeswoman for Jeep's parent company...
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Chief of Cherokee Nation asks Jeep to stop using tribe's name: 'It's time to retire use of Native American names'

Chief of Cherokee Nation asks Jeep to stop using tribe's name: 'It's time to retire use of Native American names'

9 days ago   |   By ABC

"I think we're in a day and age in this country where it's time for both corporations and team sports to retire the use of Native American names, images and mascots from their products, team jerseys and sports in general," Chuck Hoskin, Jr., principal chief of the Cherokee Nation said.
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‘Jeep Grand Christopher sounds good': Twitter split after Cherokee Nation chief asks carmaker to stop ‘honoring' his tribe

‘Jeep Grand Christopher sounds good': Twitter split after Cherokee Nation chief asks carmaker to stop ‘honoring' his tribe

9 days ago   |   By RT

Naming a vehicle after a Native American tribe is wrong even if the intentions were good, the Cherokee Nation principal chief has said, and Twitter has some ideas for what to call Jeep SUVs instead.
Jeep Cherokee SUVs have been produced since 1974, and in the early 1990s, Chrysler (now part of the Netherlands-based company Stellantis) added the luxury Jeep Grand Cherokee model line to its range. Chuck Hoskin, who heads the largest of the three federally-recognized Cherokee tribes in the US, believes his people's name should not be “plastered on the side of a car,” regardless of the motives...
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