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You Can Pay to Nap at This Mattress Company's New Store

9 days ago   |   By Time

In today's e-commerce scene, branding focused on providing customers excitement - an experience rather than just a product - is becoming de rigueur. The last thing you want to do is put people to sleep.
Until now.
The $15 billion mattress industry is fully attuned to the growing American fascination with good sleep. That trend is fueling the rise of online sellers who are simplifying the process and luring customers with lower-than-store prices, free shipping and a no-risk three-month trial.
Online mattress slinger Casper is taking it a step further. The bed-in-a-box business, which has...
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