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Crisis Management Expert Weighs In On Target Register Outage

1 month ago   |   By CBS

MINNEAPOLIS - Target registers are up and running after a nationwide outage Saturday disrupted shopping for hours.
But the company's response is just as important as fixing the issue. Jon Austin, a communications consultant who worked in crisis management for Northwest Airlines for years, said Target did a pretty good job handling the situation but said they could have communicated more real-time updates to customers.
When the entire Target register system went dark Saturday afternoon, word traveled quickly online. Some even labeled it “Tarmageddon.”
“The first news of this probably went...
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