Politic > U.S.

Bloomberg 'meme strategy' sparks Facebook rule change

14 days ago   |   By Reuters

After U.S. Democratic presidential candidate Michael Bloomberg's campaign paid popular Instagram accounts to post memes, parent company Facebook changed its rules to allow politicians to use branded content. Lisa Bernhard has more.
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Bloomberg's meme spree prompts changes in Facebook, Instagram rules

Bloomberg's meme spree prompts changes in Facebook, Instagram rules

14 days ago   |   By Politico

Presidential contender Mike Bloomberg's spree of often-surreal social media memes is having one concrete impact - it prompted Facebook to make another change Friday in its rules for paid political content.
From now on, Facebook and its Instagram subsidiary will allow "branded content" from political candidates - a practice in which a campaign pays so-called influencers to place supportive posts on their accounts. Previously, a Facebook spokesperson said, the platforms had banned such content from politicians by default.
Under the new rules, the content will have to be clearly marked as...
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