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Inside Peacock's marketing pivot amid a pandemic and postponed Summer Olympics - and how its ad push compares to rival streaming services

Inside Peacock's marketing pivot amid a pandemic and postponed Summer Olympics - and how its ad push compares to rival streaming services

21 hours ago   |   Business Insider

The top marketers at NBCUniversal's Peacock told Business Insider how they adapted their launch campaign after the Tokyo Olympics - the tentpole event the launch was tied to...
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Adam Vinatieri puts Indiana house on the market

1 day ago   |   NBC Sports

Free agent kicker Adam Vinatieri still doesn't know if he's going to play this year. If he ends up with the Colts, he might have to rent, however. According to Jim Ayello of...
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Zion's attorneys: Court filing claiming $400K payment contains fraudulent information

1 day ago   |   NBC Sports

Attorneys representing Zion Williamson in a lawsuit filed by former his marketing agent Gina Ford have claimed that the allegations set forth in her latest court filing are...
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Court filing alleges marketing agency paid $400,000 to Zion Williamson's family before his lone season for Duke

1 day ago   |   Chicago Tribune

The legal fight over NBA rookie Zion Williamson's endorsement potential now includes an allegation that his family received $400,000 from a marketing agency before his lone...
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Court filing alleges $400K paid to Williamson family in '18

Court filing alleges $400K paid to Williamson family in '18

1 day ago   |   Saint Louis Today   |   2 articles

The legal fight over NBA rookie Zion Williamson's endorsement potential now includes an allegation that his family received $400,000 from a marketing agency before his lone...
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Zion Williamson Accused of Accepting $400K for Marketing Rights While at Duke

1 day ago   |   Bleacher Report

Zion Williamson and his stepfather are alleged to have accepted $400,000 from an agency for exclusive marketing rights while Williamson was attending Duke University in October...
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Abu Dhabi rep: 'Fight Island' came at 'huge' cost but sets bar for sporting events around globe

1 day ago   |   MMAjunkie

ABU DHABI - As the UFC readies to kick off a run of four events on “Fight Island,” the government that partnered with the promotion to make it happen admits it wasn't an easy...
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Report: Nets advancing toward signing Michael Beasley

2 days ago   |   NBC Sports

The Nets are cornering the market on past-their-prime scorers who haven't played in the NBA this season.
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Patriots announce Cam Newton signing

2 days ago   |   NBC Sports   |   2 articles

It's officially official: Cam Newton is a member of the Patriots. The quarterback passed his physical and signed his deal, with the team announcing the transaction Wednesday...
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DeAndre Hopkins uses Patrick Mahomes deal to shade Texans again

DeAndre Hopkins uses Patrick Mahomes deal to shade Texans again

2 days ago   |   New York Post

With NFL players across the league reacting to Patrick Mahomes' market-resetting contract extension, former Texans wide receiver DeAndre Hopkins had a slightly different...
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NHL and players union officially reach agreement to resume play

NHL and players union officially reach agreement to resume play

Drop the puck. The NHL and NHL Players Association officially ratified a four-year extension to the collective bargaining agreement, which will run through the 2025-26 season... Read more ...

Austin Cindric completes Xfinity sweep at Kentucky Speedway

Austin Cindric completes Xfinity sweep at Kentucky Speedway

SPARTA, Ky. - Austin Cindric dominated Friday night to sweep the NASCAR Xfinity Series doubleheader at Kentucky Speedway. Read more ...

Defining Fights: UFC 251 headliner Kamaru Usman

Defining Fights: UFC 251 headliner Kamaru Usman

UFC welterweight champion Kamaru Usman returns to action at UFC 251 as he looks to defend his 170-pound title for the second time. Usman will take on “BMF” champion Jorge... Read more ...

White Sox top pitching prospect Kopech opts out this year

White Sox top pitching prospect Kopech opts out this year

CHICAGO - Chicago White Sox prized pitching prospect Michael Kopech chose Friday not to play this season and the team put star third baseman Yoán Moncada and pitcher Jose Ruiz... Read more ...

Deiveson Figueiredo tests positive for COVID-19; title fight with Joseph...

Deiveson Figueiredo tests positive for COVID-19; title fight with Joseph Benavidez in jeopardy

COVID-19 has put a UFC main event title fight in jeopardy for the second time in as many weeks Deiveson Figueiredo , who was scheduled to meet Joseph Benavidez in the headline... Read more ...

Giants star catcher Posey out this year over virus concerns

Giants star catcher Posey out this year over virus concerns

SAN FRANCISCO - Giants star catcher Buster Posey decided to opt out of the 2020 season Friday out of health concerns for his newly adopted twin baby girls during the... Read more ...

Elimination of conference games could have ripple effect

Elimination of conference games could have ripple effect

The Big Ten became the first league to shift to an all-conference fall schedule as the college sports world faces difficult decisions caused by the coronavirus pandemic. Read more ...

Blue Jays players could face jail time if they leave the team's Toronto bubble

Blue Jays players could face jail time if they leave the team's Toronto bubble

This seems to be a surprise to at least one Blue Jays player. Read more ...

Blue Jays shift Guerrero Jr. across diamond to first base

Blue Jays shift Guerrero Jr. across diamond to first base

TORONTO - The Toronto Blue Jays are shifting Vladimir Guerrero Jr. across the diamond, moving the slugger to first base from third. Read more ...

Giants star catcher Posey out this year over virus concerns

Giants star catcher Posey out this year over virus concerns

SAN FRANCISCO - Giants star catcher Buster Posey became the latest big-name player to skip this season because of concerns over the coronavirus pandemic, announcing his... Read more ...