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Inside Peacock's marketing pivot amid a pandemic and postponed Summer Olympics - and how its ad push compares to rival streaming services

1 month ago   |   By Business Insider

The top marketers at NBCUniversal's Peacock told Business Insider how they adapted their launch campaign after the Tokyo Olympics - the tentpole event the launch was tied to - was postponed.
With the Summer Olympics postponed, NBCU's footprint rallied around the launch of Peacock throughout the summer, and the company leaned into shows like "Downton Abbey," "Parks and Rec," and "Battlestar Galactica" to promote the service on social media.
"It allowed the entire organization, top to bottom, across every single broadcast network, cable network, and digital platform, to singularly focus on...
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