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A top cannabis CEO talks about what's next following a $300 million merger, and says he's playing 'Risk' while his competitors are playing 'Monopoloy'

Posted On: Dec 7, 2018   |   Posted By: Business Insider

A top cannabis CEO talks about what's next following a $300 million merger, and says he's playing 'Risk' while his competitors are playing 'Monopoloy'

US cannabis companies are racing for scale as more states continue to reform marijuana laws.
Some operators, however, are taking a more deliberate approach.
"Our lens is really built around scarcity of licenses," Josh Rosen, the CEO of 4Front, a Massachusetts-based cannabis retailer told Business Insider. "That's what we refer to as oligopoly states."
The race is on as cannabis companies compete for scale in what's set to be a $75 billion - or greater - market in the next decade in the US alone.
But for some US cannabis retailers like Massachusetts-based 4Front, growth at all costs isn't the priority.
"I refer to it as a game of Monopoly versus a game of Risk," Josh Rosen, the chairman and CEO of 4Front told Business Insider in a recent interview.
Monopoly is a game of unfettered capitalism. There's a lot of luck as to where you land on the board, but the strategy boils down to buying every piece of real estate you come across - if you have the money. And in Monopoly, if you're not a landlord, you're paying...

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