A group of vegans are suing Burger King for engaging in what they claim are deceptive practices surrounding its plant-based Impossible Whopper, NBC reported .
The vegan plaintiffs say the Impossible burger is not actually meat-free because the patties are prepared on the same broiler as beef patties.
The lawsuit demands Burger King to take all of the profits made off of the sale and marketing of the Impossible Whopper and redirect it to the plaintiffs.
While the standard Impossible Whopper is cooked on the same broiler as beef patties, the Burger King website says that customers seeking a meat-free option can ask to have the patties prepared separately.
Burger King began selling the plant-based burger in August and has received some backlash in the past after customers in New York were allegedly sold beef patties they believed were made with Impossible Meat.
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Fast-food giant Burger King is facing a potential multi-million dollar lawsuit from a group of vegans who...
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