Apple CEO Tim Cook explains the 'revelation' he had late in life that led him to realize his 'highest value'

Posted On: Nov 20, 2019   |   Posted By: Business Insider

Apple CEO Tim Cook explains the 'revelation' he had late in life that led him to realize his 'highest value'

Apple CEO Tim Cook said everyone's highest purpose in life is to "help somebody else."
Cook made the remark at Salesforce's Dreamforce conference, where he talked about how his values guide his business decisions at Apple.
Cook said that by focusing on serving others, a lot of complex decisions in life become "pretty simple."
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Apple CEO Tim Cook told an audience on Tuesday how he realized late in life that "the reason we are all here is to help somebody else."
Cook's remarks came at the end of an interview with Salesforce CEO Marc Benioff on stage at the annual Dreamforce mega-conference, where the two had been discussing Apple's corporate values - especially around innovation, user privacy, and environmental stewardship.
Benioff asked Cook: "When you think about yourself, you know, what is your highest value?"
Cook replied with a story about a "revelation" he had that came later in his life, in his "upper 30s."
"At some point, you recognize the reason we...

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