Build-A-Bear declares 'Pay Your Age Day' deal that plunged stores into chaos a massive success 'bigger than anyone could have possibly imagined'

Posted On: Jan 14, 2019   |   Posted By: Business Insider

Build-A-Bear declares 'Pay Your Age Day' deal that plunged stores into chaos a massive success 'bigger than anyone could have possibly imagined'

Build-A-Bear is celebrating its explosive "Pay Your Age Day" deal as a game-changing success.
In July, stores were plunged into what some customers called "madness," as shoppers crowded into malls and waited for hours for the "Pay Your Age" deal.
Six months later, the company says that the deal proved the power of the Build-A-Bear brand and has played an important role in birthday-centric sales, which make up a third of business.
"It was bigger than anyone could have possibly imagined," Build-A-Bear CEO Sharon Price John said Monday.
ORLANDO, Florida - Build-A-Bear's explosive "Pay Your Age" deal was bigger than anyone - including Build-A-Bear - could have imagined.
In mid-July, Build-A-Bear debuted the "Pay Your Age" deal. For one day, loyalty program members could pay the amount equal to their age for a stuffed animal from the retailer. In other words, if a shopper is 12 years old, he or she could pay $12 for a stuffed animal.
The deal plunged stores into chaos as shoppers flooded malls and waited in lines...

Continue reading ...

 






The last Posts from Business Insider



Kentucky high school investigates students' alleged mockery of Native...

Kentucky high school investigates students' alleged mockery of Native American at rally

A Catholic high school in northern Kentucky is facing severe backlash after videos went viral showing students allegedly mocking Native Americans at a rally in Washington. Read more ...

Trump offers a 'Dreamers' deal for border-money proposal

Trump offers a 'Dreamers' deal for border-money proposal

Speaking from the White House, Trump said he was offering a "commonsense compromise both parties should embrace." Read more ...

Women's March returns amid shutdown and controversy

Women's March returns amid shutdown and controversy

It's the third year women from around the nation have participated. Read more ...

John Coughlin, Champion U.S. Figure Skater, Found Dead 1 Day After Suspension

John Coughlin, Champion U.S. Figure Skater, Found Dead 1 Day After Suspension

The two-time U.S. pairs champion was being investigated by SafeSport after allegations were made against him. Read more ...

At least 66 people killed, dozens injured in Mexico gasoline pipeline explosion

At least 66 people killed, dozens injured in Mexico gasoline pipeline explosion

Residents who live in the immediate vicinity of the pipeline, which runs from the cities of Tuxpan to Tula, have been evacuated. Read more ...

George W. Bush Calls For End To Shutdown With Pizza Delivery

George W. Bush Calls For End To Shutdown With Pizza Delivery

“It's time for leaders on both sides to put politics aside," the former president said. Read more ...

Trump offers temporary relief for Dreamers in exchange for border wall funding

Trump offers temporary relief for Dreamers in exchange for border wall funding

President Trump repeated calls for a wall at the southern border and outlined measures aimed at reopening the federal government in a Saturday speech. He urged the creation of... Read more ...

Panties, bras tossed from car as suspected shoplifter leads police on 100...

Panties, bras tossed from car as suspected shoplifter leads police on 100 mph chase, police say

Four bras, 14 pairs of panties, two candles and some air freshener refills - all valued at about $445 were taken from the store. Read more ...

Trump Offers Temporary Immigrant Protections For $5.7 Billion In Wall Money

Trump Offers Temporary Immigrant Protections For $5.7 Billion In Wall Money

The partial government shutdown has gone on weeks, and President Trump is offering a way out. But Democrats say the president's offer is a nonstarter and any deal needs to open... Read more ...

France ends 28-match US unbeaten run with 3-1 victory

France ends 28-match US unbeaten run with 3-1 victory

LE HAVRE, France - Kadidiatou Diani scored twice and France ended the U.S. national team's 28-game unbeaten streak with a 3-1 victory Saturday. Read more ...