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Disney and the NFL are reportedly sparring over a proposed TV deal that would cost the ABC and ESPN owner nearly $4 billion every year

Posted On: Apr 17, 2021   |   Posted By: Business Insider

Disney and the NFL are reportedly sparring over a proposed TV deal that would cost the ABC and ESPN owner nearly $4 billion every year

Summary List Placement Disney and the NFL are currently negotiating a new contract for broadcast rights, but Disney has pushed back on the proposed $3.8 billion annual price tag, according to CNBC .
The NFL is seeking double what networks pay in the existing partnerships. Disney, which owns ESPN and ABC, is showing reluctance to pay a higher price, while NBC, FOX, and CBS are more likely to accept some increased costs.
Disney currently pays the highest premium for NFL games: In 2011, the media conglomerate signed a 10-year contract with the NFL to pay $1.9 billion annually to broadcast Monday Night Football on ESPN. The other networks pay about $1 billion. NBC carries Sunday Night Football for $960 million.
A sticking point in the negotiations with Disney seems to be television viewership. This year's Super Bowl had the lowest viewership of any Super Bowl game in the past 10 years.
"In terms of the Super Bowl being down, and as we're going into rights conversations with them, that's obviously something we're...

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