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Elon Musk's plan to build a new Tesla factory in Germany makes no sense. Here's why

Posted On: Nov 16, 2019   |   Posted By: Business Insider

Elon Musk's plan to build a new Tesla factory in Germany makes no sense. Here's why

Tesla CEO Elon Musk announced last week that a new factory is planned for Germany , in the Berlin area.
This is a bad idea. The European auto industry already has too many factories for the region's level of demand.
The European auto market also isn't growing.
A shift to electric vehicles could happen, but it would be far more sensible for Tesla to take over an existing plant or hire a manufacturer to build its cars.
Musk's addiction to storytelling is driving this decision.
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Last week, Tesla announced that it would build a new Gigafactory - Tesla's term for a rather grandiose term for a car plant - near Berlin.
That would bring the Tesla Gigafactory count to four, with facilities in Nevada, New York state, China, and now Germany. Not all of these plants are explicitly for vehicle assembly, but they could be if needed. By reckoning, this...

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