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Ivana Trump is bringing a Berlusconi-approved diet to the US in an effort to 'make America svelte again'

Posted On: Jun 14, 2018   |   Posted By: Business Insider

Ivana Trump is bringing a Berlusconi-approved diet to the US in an effort to 'make America svelte again'

Ivana Trump, the president's first ex-wife, introduced her new national campaign to fight obesity with a distinctly Trumpian event at the Plaza Hotel on Wednesday.
Trump is promoting her Italian business partner's "Italiano Diet," which includes patented low-carb cookies and pasta, and herbal tonics.
The duo will travel to the country's "10 fattest cities" over the coming months and aim to make $30 million in profit over the next few years.
Ivana Trump is back in the spotlight.
The Czech-born businesswoman and mother of the president's three eldest children arrived at the Plaza Hotel on Wednesday evening to talk business - not politics.
Surrounded by a throng of reporters and well-groomed PR professionals, the self-proclaimed "first Trump lady" introduced her latest project - a national campaign against adult obesity - in partnership with Italian businessman and nutritionist Gianluca Mech.
After a glowing introduction from a former Fox News host, Trump sang the praises of Mech's "Italiano Diet" under...

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