Industry / Economy

Levi's found a way to make hemp feel like cotton, and it could have big implications for your wardrobe

Posted On: Jan 24, 2020   |   Posted By: Business Insider

Levi's found a way to make hemp feel like cotton, and it could have big implications for your wardrobe

Denim icon Levi Strauss & Co. debuted garments made from a soft hemp-cotton blend in March, and head of innovation Paul Dillinger said he expects 100% cottonized-hemp products in about five years.
Hemp uses significantly less water and chemicals than cotton during cultivation. Levi's has found a way to soften hemp using far less water than was previously used.
Dillinger said the long-term goal is to incorporate sustainable cotton blends by using fibers such as hemp into all of its products.
Recently, the brand has found a way to apply the indigo dyeing process to the cottonized hemp denim, as well as how to utilize its low-water finishing process on the material.
This article is part of Business Insider's Better Capitalism series, which tracks the ways companies and individuals are rethinking the economy and role of business in society.
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Since the legalization of hemp in the United States at the end of 2018, the industry has been exploding: Reports and Data estimated it'll be...

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