World / Technology / Art / Market / Tech

The ad agency giant Omnicom has created a new AI tool that is poised to completely change how ads get made

Posted On: Jul 12, 2018   |   Posted By: Business Insider

The ad agency giant Omnicom has created a new AI tool that is poised to completely change how ads get made

On Thursday, Omnicom Group publicly rolled out Omni, an internal platform that allows its agencies to use data to create, plan and buy ad campaigns.
One of the more intriguing potential uses for Omni could be to use artificial intelligence to make better ads.
For example, Omni can scrub videos for specific colors or images which better resonate with consumers.
While AI has increasingly played a big role in media buying, its use cases in creativity are newer and marketers see an big opportunity for the tech to shake up how ads are made.
Ad agencies are increasingly investing in technology and analytics to comb through reams of data and serve precise messages to specific groups of consumers.
But mostly that push has been about hitting the right people at the right time, and less about the art of making a great ad.
That may be changing.
AI may be able to make better ads by figuring out what colors and images people like
On Thursday, Omnicom Group, one of the world's biggest ad agency groups, unveiled Omni, a...

Continue reading ...

 






The last Posts from Business Insider



1 dead after shooting at Mormon church in Nevada

1 dead after shooting at Mormon church in Nevada

Fallon Police Chief Kevin Gehman says 48-year-old John Kelley O'Connor walked into the church, opened fire then walked home. Read more ...

British Open 2018: Tiger Woods' return not a fluke, insists Jordan Spieth

British Open 2018: Tiger Woods' return not a fluke, insists Jordan Spieth

Jordan Spieth was delighted to see Tiger Woods back in contention at The Open but was not surprised to see the 42-year-old playing so well. Read more ...

Ex-Jets offensive coordinator Tony Sparano dead at 56

Ex-Jets offensive coordinator Tony Sparano dead at 56

Tony Sparano, a longtime NFL coach who was the offensive coordinator for the Jets in 2012, died Sunday. He was 56. Sparano was the Vikings' offensive line coach and had been... Read more ...

Mets place Noah Syndergaard on disabled list with hand, foot and mouth disease

Mets place Noah Syndergaard on disabled list with hand, foot and mouth disease

The team believes Syndergaard contracted the disease working at a youth camp this week, according to the New York Post. Read more ...

3-year-old boy seriously injured in suspected UK acid attack

3-year-old boy seriously injured in suspected UK acid attack

A 3-year-old boy has been seriously injured in a suspected acid attack in a shop in the English city of Worcester Read more ...

Carter Page says FISA warrant accusations 'so ridiculous' and 'misleading'

Carter Page says FISA warrant accusations 'so ridiculous' and 'misleading'

Carter Page on Sunday called the accusations against him detailed in the foreign surveillance warrant application released by the FBI "so ridiculous." Read more ...

UFC Hamburg results: Anthony Smith destroys 'Shogun' Rua with first-round...

UFC Hamburg results: Anthony Smith destroys 'Shogun' Rua with first-round knockout

Anthony Smith scores an impressive knockout in the UFC Hamburg headliner and Corey Anderson notches the biggest win of his career in the co-main event. Read more ...

Mets-Yankees game postponed by rain, to be made up Aug. 13

Mets-Yankees game postponed by rain, to be made up Aug. 13

NEW YORK - The scheduled Subway Series finale between the New York Mets and New York Yankees has been postponed because of rain. Read more ...

Harvick wins at New Hampshire in thriller

Harvick wins at New Hampshire in thriller

Kevin Harvick used a bump-and-run on Kyle Busch with seven laps left in a thrilling battle of two of NASCAR's dominant drivers to win Sunday at New Hampshire Motor Speedway. Read more ...

PGA Championship 2018 odds: Tiger Woods among favorites to win year's final...

PGA Championship 2018 odds: Tiger Woods among favorites to win year's final major

Following Tiger Woods' brief lead at the British Open Championship on Sunday, odds for the PGA Championship were released. Read more ...