THE END OF AN ERA: Brooks Brothers, J. Crew, and other emblems of upper-class America are dying at the hands of the new uprising

Posted On: Aug 4, 2020   |   Posted By: Business Insider

THE END OF AN ERA: Brooks Brothers, J. Crew, and other emblems of upper-class America are dying at the hands of the new uprising

Part of the reason traditional retailers such as Brooks Brothers and J. Crew have both gone bankrupt in 2020 is because they have come to signify an America that is fading away.
During the French Revolution, the royal court of Versailles wore lavish clothing that clearly marked them as the aristocracy, just as Brooks Brothers suits and J. Crew cardigans now signify a traditional, upper-class white America.
From breeches to Brooks: the sans-culottes defied the aristocratic fashions of the 18th century, and today protesters rock graphic T's emblazoned with "Black Lives Matter."
In the revolutionary period, notions of equality were considered radical. How much has changed since then?
Visit Business Insider's homepage for more stories .
It was only a matter of time before the United States took Brooks Brothers to the guillotine.
The retailer, the nation's oldest, was a purveyor of not just Wall Street fashion, but also an emblem of upper-class America, and its all-white, blue blood glory. Last month, it went...

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