Walmart is ramping up its pitch to advertisers as it seeks to be one of the world's top 10 ad sellers
Summary List Placement Walmart announced a massive plan to take on Google, Facebook, and Amazon as it seeks to become a top-10 global ad seller.
The retailer said it's ramping up its pitch for advertisers to invest bigger budgets than advertisers typically put into so-called retail media budgets that brands like Procter & Gamble and Unilever spend with retailers. Instead, Walmart wants to compete with tech giants, TV networks and traditional media companies.
The ambitions are big for Walmart, which has traditionally focused on retail media ad dollars that are spread across a number of retailers. According to a knowledgable source, Walmart has ambitions to grow its ad revenue by 10x over the next five years.
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