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WWE insiders break down new streaming strategy

Posted On: Feb 28, 2021   |   Posted By: Business Insider

WWE insiders break down new streaming strategy

Summary List Placement Morning and welcome to Insider Advertising for January 28. I'm senior advertising reporter Lauren Johnson, and here's what's going on:
WWE's new streaming strategy.
PR giant APCO links up with data startup.
Instagram mega influencer Danielle Bernstein alleged of ripping off fashion designers.
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WWE insiders say the company's streaming ambitions were once a 'top priority,' but its deal with NBCU's Peacock lets it lean into its strengths in a crowded market
WWE insiders tell Travis Clark that its new streaming deal with NBC's Peacock is a sign that the company as a content generator, not a streaming business.
Peacock will roll out its more than 17,000 hours of wrestling-entertainment content in March like "WrestleMania" and "SummerSlam."
WWE has had its own streaming service...

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