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Whose Voices Are Heard In Campaign Ads?

Posted On: Oct 12, 2018   |   Posted By: CBS

MINNEAPOLIS - By this point in the political season, it often feels like all television watchers see are campaign ads. Most of the time, those commercials include voices over scary or happy pictures.
So, to whom do those voices belong? And, how important are they? Good Question.
A few months ago, Minnesota actor Chris Carlson got a call from a producer he'd worked with in the past. The producer asked him if he would want to dress up as Bigfoot for part of a political commercial. Almost immediately, Carlson said yes.
After a day of shooting in Minneapolis, the ad, which attacks Erik Paulsen, aired online and eventually made its way to television. It was paid for by the Dean Phillips campaign.
It was the first time Carlson had been part of a political ad, but he has done plenty of voiceover work in the past.
“Voicework is really hard, and it's really subtle and labor intensive,” Carlson said. “I did the math once - a 15-second spot once took an hour and a half.”
Carlson says among his friends who do...

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