Market / Briefing / Entertainment / Tech / Apple / cord cutting / Hulu / Netflix

Why Old-Fashioned, Over-the-Air TV Is Booming

Posted On: Jan 15, 2019   |   Posted By: Fortune

About one in seven American households is watching old-fashioned, over-the-air television broadcasts, an increasingly appealing choice for former cable customers who have “cut the cord” but still want to catch up with their local news and network stations.
The new data from market research firm Nielsen shows that over-the-air viewing increased to 14% of all homes last year from 9% in 2010. At the same time, the percentage of households subscribing to cable or satellite TV peaked at 88% in 2010 and has since sunk to 79%, according to surveys by the Leichtman Research Group. Catching free over-the-air broadcasts simply by adding an antenna that cost $50 or less likely appeals to many cord cutters who dropped cable TV because it was too expensive .
But there are two distinct groups watching broadcast TV, which typically requires the use of an antenna, Nielsen said. About 40% of over-the-air viewing households watch no other video services from the internet. These households skew older, with a median age of 55,...

Continue reading ...

 








Former President Barack Obama wishes Zion Williamson a 'speedy recovery'

Former President Barack Obama wishes Zion Williamson a 'speedy recovery'

Williamson suffered a knee sprain 36 seconds into Duke's 88-72 loss to North Carolina on Wednesday. Read more ...

Coast Guard officer accused of plotting domestic terror

Coast Guard officer accused of plotting domestic terror

A U.S. Coast Guard officer has been arrested after federal investigators discovered a stockpile of illegal drugs and weapons in his home that they allege were part of a plot to... Read more ...

'Empire' actor Jussie Smollett accused of filing false police report

'Empire' actor Jussie Smollett accused of filing false police report

Jussie Smollett is accused of filing a false police report, a felony, according to Chicago police spokesman Anthony Guglielmi. Read more ...

New York Times responds to Trump's attack: 'It's not just false, it's dangerous'

New York Times responds to Trump's attack: 'It's not just false, it's dangerous'

The New York Times publisher recently spoke with President Trump about this very issue during an Oval Office interview, who responded by claiming that he thinks he is a great... Read more ...

Father dies trying to save two of his children trapped in house fire, family...

Father dies trying to save two of his children trapped in house fire, family says

The father of three brought his 9-year-old son to safety before going back into a burning home to find his older children, a family member said. Read more ...

Duke star Williamson sprains knee after Nike shoe blows out

Duke star Williamson sprains knee after Nike shoe blows out

DURHAM, N.C. - Freshman sensation Zion Williamson was knocked out of the North Carolina-Duke rivalry game with a knee sprain after his Nike shoe blew out during the top-ranked... Read more ...

Backes scores shootout winner, Bruins top Golden Knights 3-2

Backes scores shootout winner, Bruins top Golden Knights 3-2

LAS VEGAS - David Backes scored in the sixth round of a shootout to lift Boston to a 3-2 win over the Vegas Golden Knights on Wednesday night for the Bruins' season-high... Read more ...

Justice Department preparing for Mueller report as early as next week

Justice Department preparing for Mueller report as early as next week

The Justice Department preparations are the clearest indication yet that Mueller is nearly done with his almost two-year investigation. Read more ...

Chicago Police: Jussie Smollett Under Suspicion Of Filing False Police Report

Chicago Police: Jussie Smollett Under Suspicion Of Filing False Police Report

The investigation into the alleged attack against actor Jussie Smollett has taken another turn. The "Empire" actor had claimed he was the victim of a racist and homophobic... Read more ...

Johnson & Johnson Subpoenaed By DOJ, SEC Over Baby Powder Safety Concerns

Johnson & Johnson Subpoenaed By DOJ, SEC Over Baby Powder Safety Concerns

The subpoenas are related to litigation involving alleged asbestos contamination in Johnson & Johnson's Baby Powder product line. Read more ...