Tech

High-Tech Astrology Apps Claim to Be More Personalized Than Ever. Gen Z-ers Are Turning Out to Be Believers

Posted On: Oct 21, 2021   |   Posted By: Time

High-Tech Astrology Apps Claim to Be More Personalized Than Ever. Gen Z-ers Are Turning Out to Be Believers

On a Tuesday in July, my phone began buzzing at 9:10 a.m. with a notification from The Pattern. “While it's OK to embrace your competitive, independent spirit and fierceness, you don't need to be stubborn about it,” the astrology app tells me. At 10:55 a.m., Sanctuary chimes in: “Let yourself get carried away! Passion will push you to authentic success.” At 12:36 p.m., The Pattern is back: “Today it could feel like love is in the air...” And then Co-Star adds at 12:53 p.m.: “You are a constellation of sadness.” Sanctuary wants the final word with a 2:30 p.m. update: “It's getting hot in here! It's the sexiest couple of the year! Mars links to Venus today and lights your heart on fire. Is your soulmate headed towards you, or are they already here?” All three apps have used my same birth date and location information at signup; the conclusions they're drawing are a matter of the algorithmic magic at the center of their AI hearts. In the midst of an uncertain year, it's easy to get wrapped up in their...

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