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A Gen Z-led company tapped TikTok influencers to turn out young voters in midterm elections, creating a “blueprint” for 2024

1 month ago   |   By Business Insider

From left, TikTok influencers Christian Maldonado, Tega Orhorhoro, and Ryze Hendricks. Compiled by Insider, courtesy of Social Currant
A Gen Z-led company tapped TikTok influencers in November to persuade young people to vote.
Young people had one of their highest turnout rates ever in a midterm election in November.
Now some progressive groups are looking to influencers to mobilize young voters in 2024.
Two months before the midterm elections, Social Currant Founder and CEO Ashwath Narayanan thought TikTok and Instagram influencers would have better luck persuading young people to vote...
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