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From Y2K to old money, inside the 4 subcultures Gen Z revived during the pandemic

3 monthes ago   |   By Business Insider

Y2K hairstyles are in vogue. Gina Wetzler/Getty Images
Feeling nostalgic during economic distress, Gen Z found solace in the 90s and early 2000s.
They revived four subcultures: Y2K, indie sleaze, old money, and twee.
Nostalgia fashion is now shaping consumer behavior, as brands and shoppers cater to Gen Z trends.
Fashion trends may come and go, but their cycles have a lot to say about the economy they emerge in. Just ask Gen Z, who brought back the '90s and millennium on TikTok while we the world was in lockdown. We emerged into a post-vaccinated world feeling like we stepped back in time...
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