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A growing number of shoppers are 'bracketing' their online purchases, creating a logistical nightmare for retailers

1 month ago   |   By Business Insider

Noam Galai/Getty Images
"Bracketing" is the practice of buying the same item online in multiple sizes or colors.
It's increased along with the rise of e-commerce: 58% of shoppers now report bracketing.
It creates logistical and financial headaches for retailers, along with environmental side effects.
Imagine for a second that you're shopping online for a new pair of boots. You're pretty sure you know what size you need, but you may need a half size bigger. You're also pretty set on one color, but you're mulling another shade, too. You decide to buy four pairs of boots in two colors and two...
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