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ChatGPT writing BuzzFeed articles may reduce some costs for the media firm but it won't be as profitable as investors think, Bank of America says

1 month ago   |   By Business Insider

Lara O'Reilly/Business Insider
Getting ChatGPT to write BuzzFeed articles won't be as profitable as investors think, Bank of America said in a note.
The media company has said it would use the AI tech to help produce content, causing its stock to soar 200% last week .
BofA maintained its underperform rating on the stock with a price target of $2, around 4% below its current price.
Getting ChatGPT to write BuzzFeed articles may reduce some costs for the struggling media firm, but it won't be as profitable as investors think, Bank of America warned in a note on Wednesday. Analysts pointed to...
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