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US adults will consume almost as much media as last year, but TV viewing will decline

1 month ago   |   By Business Insider

The pandemic drove a dramatic increase in time US consumers spend per day with media.
Most of those increases will stick in 2021; but traditional TV will lose all its 2020 gains.
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The following is a preview of one Media, Advertising, and Marketing report, the US Time Spent with Media 2021 report. You can purchase this report here.
Last year, the average US adult spent more time per day with most media formats and...
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