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From ‘Asian carp' to ‘copi': unpopular fish getting a makeover

7 days ago   |   By Chicago Tribune

Illinois and partner organizations kicked off a market-tested campaign to rechristen as “copi” four species previously known collectively as Asian carp, hoping the new label will make them more attractive to U.S. consumers.
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From 'carp' to 'copi': unpopular fish getting a makeover

From 'carp' to 'copi': unpopular fish getting a makeover

7 days ago   |   By WGN TV

TRAVERSE CITY, Mich. - You're in the mood for fish and your server suggests a dish of invasive carp. Ugh, you might say. But how about broiled copi, fresh from the Mississippi River?
Here's the catch: They're the same thing.
Illinois and partner organizations kicked off a market-tested campaign Wednesday to rechristen as “copi” four species previously known collectively as Asian carp, hoping the new label will make them more attractive to U.S. consumers.
Turning carp into a popular household and restaurant menu item is one way officials hope to rein in a decades-old invasion threatening...
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