Politic > Election

Do Political Ads Even Work?

2 monthes ago   |   By The New Republic

For anyone living in a media market featuring contested political races-especially places such as Phoenix, Las Vegas, and Atlanta-these are the jackhammer months. Never in an off-year election have so many campaign spots been aired. TV spending will more than double from 2018 levels, according to estimates by the analytical firm AdImpact. The Wesleyan Media Project, which studies campaign commercials, calculated that more than two million ads had aired on broadcast television by early August-long before campaigns began their fall offensive. Since most voters have been inundated with...
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