Donald Trump / Barack Obama

'Liar's dividend': The more we learn about deepfakes, the more dangerous they become

Posted On: May 11, 2021   |   Posted By: Business Insider

'Liar's dividend': The more we learn about deepfakes, the more dangerous they become

Summary List Placement In April 2018, BuzzFeed released a shockingly realistic video of a Barack Obama deepfake where the former president's digital lookalike appeared to call his successor, Donald Trump, a "dips-t."
At the time, as visually convincing as the AI creation was, the video's shock value actually allowed people to more easily identify it as a fake. That, and BuzzFeed revealing later in the video that Obama's avatar was voiced by comedian and Obama impersonator Jordan Peele.
BuzzFeed's title for the clip - "You Won't Believe What Obama Says In This Video! 😉" - also hinted at why even the most convincing deepfakes so quickly raise red flags. Because deepfakes are an extremely new invention and still a relatively rare sighting for many people, these digital doppelgängers stick out from the surrounding media landscape, forcing us to do a double-take.
But that won't be true forever, because deepfakes and other "synthetic" media are becoming increasingly common in our feeds and For You Pages .
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