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Social Commerce 2021: Social media and ecommerce convergence trends brings growth opportunity for brands

Posted On: Jun 12, 2021   |   Posted By: Business Insider

Social Commerce 2021: Social media and ecommerce convergence trends brings growth opportunity for brands

Summary List Placement The immediacy and convenience of online shopping has led to massive growth in ecommerce-and social distancing and stay-at-home orders amid the coronavirus pandemic further propelled its popularity. According to an Insider Intelligence forecast, the average time spent per day with social networks increased from 56.23 minutes in 2019 to 65.44 minutes in 2020.
The rise in ecommerce combined with the 16.4% growth in social media usage year-over-year encouraged companies to turn to influencer marketing and user generated content to promote brand awareness. And as brands continue to leverage social media checkout and shopping integrations, tech-savvy Millennials and Gen Zers, who are familiar with and motivated by influencer content, will likely engage with social commerce more often.
What is social commerce?
Social commerce falls under the larger ecommerce umbrella, and refers to when a consumer's shopping experience occurs directly on a social media platform. It can also include clicking...

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